Château Favori · Château Favori 2024

Château Favori

He wasn’t born with a silver spoon in his mouth, but the sale of his shares in Ogone—the international online payment platform he co-founded—was enough to make him a wealthy man. Thierry Pierson found his new paradise in the heart of Provence Verte: a 45-hectare wine estate, which he fittingly named Château Favori, after the hamlet where the vineyard grows. With a positioning inspired by Minuty and Miraval—the two “M’s” that helped elevate the Provence rosé market—Château Favori leaves nothing to chance in its quest to join the ranks of the finest wines: from soil studies conducted by the Bourguignon couple to meticulously crafted marketing and the construction of a brand-new winery, Favori rosé has one clear ambition: to become your favorite...

Château Favori 2024

Night harvesting on the estate’s finest plots. Direct pressing. Fermentation at 16°C to unlock the wine’s full aromatic potential.

A nose of red berries with floral notes contributed by the Rolle (or Vermentino). A generous, flavorful palate—the hallmark of Grenache, which dominates the blend. Freshness and balance. You can’t help but say “wow” at the structure of this gastronomic rosé.